Lucky Me
I love my job. I'm an events expert based in San Francisco with over twelve years of experience improving reach, revenue and reputation through event management and event marketing programs for B2B, B2C and B2E. I pair the strategic planning of a corporate event marketing manager with the tactical know-how and operational rigor of an agency producer. Demonstrated ability to manage multiple projects across a diverse portfolio of events with execution in 10+ countries on 3 continents. I lead cross-functional teams to deliver our best work with an unapologetic commitment to having fun along the way. In my experience very few events are planned or executed by any single person. It’s usually a collaborative process with a team of people working in concert. I’ve been fortunate to work with many talented professionals who've contributed to the work featured on this website.
Things I Do
Event Management
- Project Management
- Venue Sourcing, Scouting and Selection
- Website, Registration and Mobile App Development
- Space Planning and Layouts
- Operations and Logistics
- Financial Planning: Cost Modeling, Budget Management & Reconciliation
- Food and Beverage Management
- Printed and Digital Media
- Exhibit Design and Fabrication
- Collateral and gift production
- Speaker and Presentation Management
- Performing Arts Management
Other Skills
- RFP preparation
- Knowing who, does what, by when
- Rapid Adaptation
- Changing attendees into participants
- Activism in the campaign for clarity
- Green-housing new ideas
- Getting to Yes
- Improvography
Event Marketing
- Goal Setting and ROI Analysis
- Event Communications
- Marketing and Promotion
- Audience Segmentation
- Content Development
- Video Direction
- Event Portfolio Planning
- Event Architecture
- Interactive Learning Design
- Experience Design
- Survey Design
Event Types
B2B - B2C - B2E
User and Sales Conferences
Press Conferences and Product Launches
Employee Meetings and Events
Tradeshows and Sponsorship of Industry Events
Experiential Brand Activations
Field Marketing Road Shows
Technical Trainings
Hackathons
Incentive and Reward Programs
Receptions and Networking Events