Commercial: Clown Proof

Serious technology. Silly situations.  This is great storytelling from Audi. The way in which Director Ringan Ledwidge layers complete chaos over this hypnotic cover of a Sondheim classic is so effective.  The art direction is fantastic.  I found so many great details in the clown costumes that I've noticed after watching this spot twenty times over the course of several weeks with friends and family.  I laugh out loud every time that high angle wide shot reveals Bozo taking a sponge bath on top of the moving bus.  In the final scene, I think about how dangerous it must be to ride that miniature motorbike through the tunnel in a pack. 

Technology is making cars safer and also making drivers more distracted than ever.  That's a resonant fact that most drivers can appreciate.  Personally, I drive a lot. I come in contact with rode clowns almost every day of the week.  Sometimes, I am one of them. We all are. This truth reminds me that we are also laughing at ourselves in this story.