Events Management and Production
Tribeca Drive in 2.jpg

Tribeca Film Festival

 

 

  • Client: Tribeca Film Institute
  • Agency: Dalzell Productions
  • Projects: Tribeca Film Festival 2003, 2004
  • Role: Events Manager, Box Office, Dalzell Productions
  • Type: B2C + B2B, Special Events and Featured Film Premieres
  • Event Duration: 9 days, May, 2003 & May 2004
  • Description:  The Tribeca Film Festival was founded in 2002 in response to the 9/11 attacks on the World Trade Center and the consequent loss of vitality in the Tribeca neighborhood of Lower Manhattan. The 2003 festival brought more than 300,000 people together and showcased an impressive group of independent features, documentaries, and short films from around the world. These screenings were coupled with studio premieres, panel discussions, concerts, a family festival, an award show and outdoor screenings.  As a member of Dalzell Productions, I led the Box Office team responsible for the successful management of invites, guest lists, red carpet arrivals, seating assignments, attendee flow and onsite registration for thousands of patrons across fourteen special events over a nine day festival for two years in a row.  To achieve our goals, I was required to partner with a diverse set of stakeholders from NYPD, to Hollywood publicists to festival volunteers. During the planning and execution process I collaborated with most major festival teams including event operations, publicity, security, technical production, sponsorship, talent management and ticket sales teams to deliver a fluid and welcome customer experience for thousands of guests. (even the guests that were not invited!)   I managed a team of over fifty volunteers dedicated to back-office and onsite operations.  
  • A favorite event from this festival was the Tribeca Drive In.  Dalzell Productions conceived, planned and activated this experiential family event in collaboration with the Tribeca Film Society and their signature sponsor, General Motors.  It took place on Manhattan's Pier 25 along the Hudson River.  We distributed free tickets to the general public to attend this classic/modern style drive-in movie experience over three consecutive nights entertaining 2000-3000 New Yorkers and festival affiliates each evening.  General Motors displayed some of the most classic American cars in history and debuted their automotive fuel cell technology which symbolically powered the entrance marquis after dark.
  • Video Interview with Dalzell Productions Founder and President about the Tribeca Film Festival events