Client: T-Mobile
Agency: Jack Morton Worldwide
Project: 2015 Earnings Report and Employee Town Hall
Role: Producer, Jack Morton
Type: Retail Store Takeover and Live Stream Webcasts
Event Duration: 1 day, February, 2016
Description: 2015 was another record-shattering year for the "Un-carrier" in which they delivered strong results, added another 8.3 million customers and remained the fastest growing wireless company. T-Mobile executives live broadcasted their Q4 and year-end results to an virtual audience of financial analysts, tech media and employees from a just-opened flagship store in Times Square, NYC. The earnings report was followed by an interactive town hall meeting broadcasted live to a virtual audience of thousands of T-Mobile employees in which executives fielded questions and took suggestions. A small group of top performing frontline employees watched and celebrated in person from the store. As the Producer, I was accountable for end-to-end project management. I was accountable for the successful planning, execution and alignment of a small and agile team of Jack Morton specialists, technicians and partners working at a brisk pace, in a tight space with very little room for error.
“Greg, Thank you again. I know you are new to the T-Mobile account, and you did a great job learning our brand, how we run things and - of course - our rapid pace. Welcome to the Un-carrier! ”