- Client: Xbox
- Agency: PurePartner
- Project: Xbox One Loft
- Role: Program Manager, PurePartner
- Event Type: Product Showroom & Event Space
- Location: SoMa, San Francisco, CA
- Description: To welcome and promote the launch of their new product, Xbox wanted to create branded destinations in San Francisco and New York City where the experience was custom tailored to the media and influencers that would frequent those showrooms. In San Francisco, it was a purpose-built environment within a vacant metal factory in SoMa's tech corridor. Purepartner designed a combination game-play, meeting and flexible event space with a modern-industrial aesthetic and refined surprises throughout. As a Program Manager, I oversaw the space transformation process from early construction stages through the first stage of live activation in which 1:1 product demos were provided to small groups of select press and partners. I managed the installation and infrastructure work flow including technology, internet, security, HVAC, sanitation, appliances, furniture, decor and catering.
Photo Credits: Jamie Padgett, Padgett & Company