Client: Private
Agencies: First Personal Travel, Kassis Consulting
Project: Napa Rambler’s Club, November 2023
Role: Producer, First Person Travel
Event Type: Private Immersive Birthday Weekend Adventure
Participants: 50 friends and colleagues
Venues: Stanly Ranch, Skyline Wilderness Park, Migration Winery, Napa Valley Wine Train + additional venues in Napa, CA
First Person Travel cultivates new realms of experience through participatory storytelling. With each unique experience, we create a sense of openness and receptivity in which participants deepen their appreciation of fellow travelers and the world around them.
First Person Travel was contracted to design and execute a bespoke immersive weekend adventure to celebrate the milestone birthday of a real estate executive and fifty of his closest friends in California’s most popular wine region. Each handcrafted invitation created a stain glass window into the secret world of the “Napa Ramblers” an infamous social club with roots dating back to the Gold Rush, with a mission to celebrate and elevate entrepreneurs, adventurers, and innovators who represent the best of the California frontier spirit.
Creative Director, Gabe Smedresman recruited and led a small team of creators, performers and specialists to deliver a connected set of interactive stories and challenges in which teams competed and collaborated to insure that their host be elected as the next Chairman of the Napa Rambler’s Club. The game design sometimes blurred the line between fiction and reality while players navigated a series of physical, intellectual and social challenges that tested their skill, perception, and savvy over the course of three days.
The experience was anchored by world-class hospitality from Napa’s newest luxury hotel and resort Stanly Ranch. Participatory adventures were book-ended by private meals, parties and transport in stylish vintage vehicles organized by local tastemakers Kassis Consulting.